Founded by Jel Ng in 2015, it all began from a strong desire to express herself through her unique vision as well as a personal belief that the traditional idea of luxury needs to be challenged and redefined. More than just a brand, Common Muse is a space for calm and contemplation, where we hope to inspire a mindful and purposeful way of seeing, thinking, living and dressing.
Luxury is a state of mind. We believe luxury need not involve great expense. A luxurious lifestyle is one that involves conscious choices, reflecting a refined and sophisticated identity. It is not about the price tag, it is about how you feel.
She is the everyday woman who is comfortable being herself. She challenges the definition of femininity and is unafraid of demonstrating it in her own ways. She is one to choose classics over trends. She is all about quiet confidence and understated, effortless style.