Our identity is very much rooted in ideas surrounding minimalism and wabi-sabi. We aim to demonstrate an aesthetic that is a balance of both, as it is a reflection of who we are at our core. Through our work at Common Muse, we hope to inspire a mindful and purposeful way of seeing, thinking, living and dressing.
Luxury is a state of mind. We believe luxury need not involve great expense. A luxurious lifestyle is one that involves conscious choices, reflecting a refined and sophisticated identity. It is not about the price tag, it is about how you feel.
She is the everyday woman who is comfortable being herself. She challenges the definition of femininity and is unafraid of demonstrating it in her own ways. She is one to choose classics over trends. She is all about quiet confidence and understated, effortless style.